REDUCING OUR FOOTPRINT
Part of our journey in adapting our product to the South African market has resulted in a significant reduction in our material footprint. In an effort to reduce plastic pollution and address the recycling challenges facing South Africa, we’re using South African recycled plastic milk bottles to manufacture our trolleys.
It’s a great outcome for everyone, with the equivalent of 74 plastic 2L milk bottles for the Mini Trolley Basket and 152 plastic 2L milk bottles for the Classic Trolley Basket worth of recycled plastic. More importantly, we’re not simply recycling plastic, we’re upcycling.
RECYCLING VS UPCYCLING
When a product is recycled, it is used again in the same or equivalent product. A milk bottle becomes another milk bottle. When a product is upcycled, it is used in a product of higher value, such as in our case where a milk bottle becomes a shopping trolley. A milk bottle is designed to be used once before it is recycled, but our trolleys are used for many years before components might need replacing and in that time they’ll cart a lot more milk than a bottle can!
WE’RE ALL PART OF THE SOLUTION
Growing population and consumption is fueling a waste crisis, and it can only be solved when everyone works together from individuals sorting their waste at home to governments creating legislation, infrastructure and services. In addition to our ongoing commitment to recycling and local manufacture, our highly visible product serves as an inspirational message to the broader community.
INDIVIDUAL ACTION = GLOBAL SOLUTION
It’s easy to get disheartened by the small impact of an individual contribution, but when every individual makes a positive change the cumulative effect is huge. Whilst we tend to focus on the recycling aspect of our product, we recognize the flow on effects from our local manufacturing which supports the local recycling industry.
We’re passionate about making good products, and we’re going to continue to innovate wherever we can. Part of that innovation will be through our ongoing commitment to sustainability as a recycling ambassador, or through reducing our environmental footprint.